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Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication.
Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls.
This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.
- Sales Rank: #1243548 in Books
- Published on: 2012-12-26
- Original language: English
- Number of items: 1
- Dimensions: 9.60" h x .75" w x 6.80" l, 1.40 pounds
- Binding: Paperback
- 384 pages
Review
“This book is an effective manual of how scientists can – and should – engage with the public.” (Watershed Sentinel, 1 July 2013)
“The book is easy to read and contains many references and consulting it will improve any science communication event.” (TCE Today.com, 1 November 2013)
“If you want to know more about the history of science communication, how it fits with your day job, or about other people’s experiences then this book will be of value. It is written in an academic style with references to further reading throughout. . . I would recommend this book as an introduction to sci-com.” (Microbiology Today, 30 August 2013)
“Science Communication – A practical guide for scientists will be an invaluable resource for any scientist wishing to develop their scientific career by starting to engage in science communication or for those who already have experience in science communication and wish to refresh their skills.” (Nutrition Bulletin, 1 June 2013)
From the Back Cover
The public has a fascination with science. This can be both positive and negative as highlighted in the public's perception of recent scientific developments such therapeutic stem cells and Genetic Modification (GM). Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Science communication is multi-faceted; it encompasses sociology, psychology, political science and communication studies as well as the science itself.
This book presents a short history of science communication before comprehensively offering ideas, inspiration and practical advice for the design and delivery of effective science communication activity and events. The book uses a variety of case studies written by highly regarded scientists from around the globe to highlight and illustrate areas such as interacting with schools, policy makers, citizen scientists and the general public. This book also offers practical advice such as applying to funding streams, designing activities and events, undertaking effective evaluation as well as the dissemination of best practice.
This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.
Most helpful customer reviews
3 of 3 people found the following review helpful.
If you learn by doing, a book should be a supplement
By JackOfMostTrades
Besides the British-centered focus of the book, which isn't too much of a hurdle for American writers, I believe this work suffers from what all 'how-to' writing books suffer from. And that is, while you can learn formatting conventions and stylistic strategies from an instruction book, the primary way to learn how to create work for whatever audience, is by imitation, examination, and even, sometimes, trial and error. The latter meaning, providing a draft of your scientific writing, and having someone critique it. At times, the advice, however, is NOT 'practical'. For example, when it 'digs up' old communication 'paradigms' that depict communication something like SENDER->INFORMATION>MEDIUM>RECEIVER> INTERPRETATION and other utterly abstract and unhelpful diagrams. Take it from someone with a Ph.D. in Communications Research, this type of 'flow-chart' is more likely to create information that appears computer generated than human generated, and if one purpose of the book is to encourage scientists to write for the general public, it's about as helpful as providing diagrams for sexual positions to help one become passionate and sensual.
1 of 1 people found the following review helpful.
A Comprehensive Guide for Public Science Communication Written By and For Scientists
By John Kwok
Written by two British microbiologists, Laura Bowater and Kay Yeoman, who have been involved for years in science communication as it pertains to the public understanding of science, "Science Communication: A Practical Guide for Scientists" is the most comprehensive guide towards effective scientific communication not only just for public understanding of science, but as a means of educating scientists regarding how they can be effective in educating politicians and government policy makers in explaining their research and how it may impact on public policy issues with respect to science. Drawing upon recent history of science communication in the United Kingdom, the authors proceed to discuss every facet of science communication, ranging from communication theory and methodology to interpreting the success of events held to promote science communication and public understanding of science. Theirs is an especially useful guide since it contains case studies of successful scientific communication done by colleagues ranging from graduate students to those well established in their scientific careers, including several from the United States. In other words, American readers should not disregard this book as a guide irrelevant to their own needs with respect to successful scientific communication to both the general public and those in government. Much to their credit, the authors stress the importance and relevance of social media as a means of successfully promoting science with respect to truly effective science communication. This is a book that belongs on the bookshelves of graduate students, professional scientists and others who have an interest in science communication as a means of fostering greater public understanding of science; an important book that may be viewed as a landmark guide in communicating science successfully to the public.
1 of 1 people found the following review helpful.
Science Communication is an excellent tool for scientists to start a dialogue with laypeople and students ...
By Deb
Communicating with students on a level they can understand is critical if scientists and educators want them to at least be scientifically literate. Unfortunately, courses such as physics, chemistry, and even biology were dreaded courses when I was an undergraduate. The ability for a scientist, who finds himself an instructor by default, to communicate their passion for science is critical. Teaching to more than a hundred students in a lecture hall was probably daunting, but I'll never forget how that lone biologist could stir up the room. Needless to say, I took biology for two solid years and loved it. On the other hand, in graduate school I had an instructor who couldn't get out of his own way and turned me into a clock watcher.
My enthusiasm for science remains on an armchair level, but for many young people their future is in the hands of those who can guide and communicate with them. Rosalind Franklin claimed, in part, that "science and everyday life cannot and should not be separated." Yet, somehow it is because there is a glitch in communication between the lay person and the scientist. Scientists need to engage the public and I am seeing this more and more in curriculum-based nonfiction for young students. The "new" nonfiction is enthusing them like nothing has before, leaving the "dry" out and infusing the material with life.
This book, as the authors state, "is not intended to provide a detailed discourse of science communication as a discipline." No, Frank Oppenheimer isn't in this book telling you all about his Exploratorium and how to create one in your community. Rather, there are numerous suggestions that can be incorporated in a wide variety of circumstances. Take for example Dr. Ken Farquhar's "Science in a Suitcase" project. Ken combined his experience both as a scientist and a street performer to merge science and drama. Can anyone make science and mathematics look fun? Yes, he did it.
Farquhar was able to engage his audience with his ability to communicate with them. As a case study in point, we're able to read an overview of the project, learn how the project was developed and funded, and how it was delivered. Subsequent material evaluates his project, discusses the benefits, outlines problem areas (including safety issues), offers up tips for science dramatists, and offers up a few website resources to explore. Mind you, the delineation of these examples is done in a textbook manner because, surprise, this is a textbook.
Diverse. The thought that went into this textbook was superb. This is an A to Z manual that is a guide that will assist scientists in their endeavor to reach the public. There are numerous informative sidebars, figures, tables, and case studies such as Dr. Farquhar's. The first part is basically an overview which outlines the need for scientists to communicate with the public and the second half moves into the interactive with examples. No text will make everyone into a performer nor will it turn anyone into Richard Feynman. "Science Communication" does, however, give scientists the tools with which they can start a dialogue with the layperson. There are additional downloadable educational resources on the publisher's website.
Chapter 1
A Guide to Science Communication 1
1.1 Introduction
1.2 The Influence of Science Societies Charities and Organisations
1.3 Modern Societies and Organisations
1.4 Science Communication as a Discipline
1.5 Phases of Science Communication
1.6 Recent Initiatives
1.7 A Way Forward
References
Chapter 2
Scientists Communicating with the Public
2.1 Introduction
2.2 What does `Science and Society' mean for Scientists? The Changing Environment
2.3 Are Academics Involved in Public Engagement?
2.4 What is the Current Level of Science Communication by Scientists?
2.5 Concluding Remarks
References
Useful Websites
Chapter 3
Encouraging Scientists to Communicate with the Public
3.1 Introduction
3.2 Science Communication: the Barriers
3.3 Removing Barriers and Providing Incentives
3.4 Seeking Advice and Support
3.5 Embedding PE in Your Job
3.6 Personal Benefits and Benefits to the Wider Society
References
Chapter 4
Communication Learning and Writing
4.1 Communication Theories
4.2 Learning and Learning Theory
4.3 Learning Theory Frameworks
4.4 Constructivism and How it Applies to Science Communication Events
4.5 Learning Styles
4.6 Model of Family Centred Learning
4.7 Successful Scientific Writing for the Public
4.8 Concluding Remarks
Recommended Additional Reading for Writing for the Public
References
Chapter 5
Monitoring and Evaluating your Event or Activity
5.1 Introduction
5.2 Key Stages in Undertaking an Engagement Project
5.3 Monitoring and Evaluating
5.4 Undertaking Evaluation
5.5 Interviews
5.6 Focus Groups
5.7 Observational Research
5.8 Deciding Which Evaluation Tools to Use for Your Project
5.9 Analysing the Results
5.10 Reporting the Results
5.11 Assessing Impact
5.12 Ethical Issues Associated with Evaluation Projects
Other Useful Resources and References
Chapter 6
Getting Started with Public Science Communication
6.1 Introduction
6.2 Understanding Your Audience
6.3 Taking Your First Steps
6.4 Planning Your Own Event or Activity
6.5 How to Design Hooks for Your Event or Activity
6.6 Designing a Science Communication Activity
6.7 Consider Your Resources - Consumables Equipment Expertise and People (CEEP)
6.8 How to Get Your Project Funded
6.9 Top Tips for Successful Marketing
6.10 Health and Safety
6.11 Concluding Remarks
References
Chapter 7
Direct Public Communication
7.1 Introduction
7.2 Direct Communication Delivering Information
7.3 Information through Conversation
7.4 A Focus on Policymakers
7.5 Concluding Remarks
References
Chapter 8
Indirect Public Communication
8.1 Introduction
8.2 A Focus on Science and Television
8.3 A Focus on Radio and Science
8.4 A Focus on Newspapers
8.5 A Focus on Science and Writing
8.6 A Focus on Science Advocacy
8.7 A Focus on Citizen Science
8.8 Public Involvement in Health Research
8.9 A Focus on Web 2.0 Tools and Services
8.10 Concluding Remarks
References
Chapter 9
Getting Started with Science Communication in Schools
9.1 Introduction
9.2 School Science Education and Scientific Literacy
9.3 A Skills Shortage in Science
9.4 Attitudes and Knowledge of Young People about Science
9.5 The Importance of Extra-curricular Science to Achievement
9.6 Getting Started with Science Communication in Schools
9.7 Think about your Resources Consumables and Equipment
9.8 School Years and Qualifications
9.9 Concluding Remarks
References
Useful Websites
Chapter 10
Demonstrating Interactions between Scientists and Schools
10.1 Introduction
10.2 Enhancing the Curriculum within the School Environment
10.3 Developing Cross-Curricular Activities for Primary and Secondary Schools
10.4 Enhancing the Curriculum with Activities with a School Audience but Outside the School Environment
10.5 Influencing Curriculum Change
10.6 Embedding Scientists into Schools
10.7 Training Teachers
10.8 Concluding Remarks
References
Epilogue
Abbreviations and Acronyms
Index
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